Search Engine Optimization (SEO) can be the most crucial aspect for a website to be successful, especially one that is strictly online and not linked to the outside world in any way. For those who don’t know what SEOis, its optimizing your website so that it is “search engine friendly”, resulting in your website to be near the top of the list during a search relevant to your website. For example, if you have website selling tennis shoes, you want your name to be closest to the top of the search results every time somebody searches for “tennis shoes”. Being ranked in the top 20 is usually very good and top 3 is ideal.
There are many different ways to make your page rank high in searches, and many steps it takes to get to the top. It is definitely possible to rank very high without spending a dime, but often times it is very profitable in the long run to spend a few dollars “buying keywords or traffic” (paying google to send traffic your way via certain keywords that you can “buy”) or buying programs to help you optimize your website. With my websites, the majority of my traffic is all organic (free through searches), and surprisingly whenever I do “buy traffic” it tends to not be as profitable as organic traffic.

Seo (The basics) - Submitting to Search Engines.
The first thing that any web developer needs to do, is submit their website to search engines. The first thing that an average developer will do is submit their site to millions of different search engines, believing that the more search engines they are submitted to, the more traffic they will recieve. This is definitely a huge misconception and heres why…

SEO The Basics - Adding Meta Tags
Once your page is found, and indexed with the “Big 3″ search engines, the next major step in search engine optimization is to work on your Title, Description, and Meta Tags. For those of you who don’t know, tags are information inserted into the “head” area of your web pages, not seen by those viewing your pages in browsers, but by the search engines themselves, to give the search engine an idea of the content on your page, so they can better match your page with relevant searches…